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Photography by Sandra Howard

Monthly Archives October, 2006

“I suck in life” – Health Canada Campaign

While attending Wilfrid Laurier University, I took a advertising class in which we had to some up with a campaign designed around a re-style of an existing campaign. I decided that the Health Canada campaign could a kick so that it would appeal to a younger generation of youth, promoting healthy eating. I came up with these images after model Vanessa agreed to act serious while “sucking in life”. I am not a designer so putting together the advertisement layout was a challenge. The campaign concept was a success and I got a perfect mark back from the professor! (Post has no direct association with Heath Canada)

i-suck-in-life

i-suck-in-life-poster

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Portraits of Pell

Steve and I are always shooting together. Having each other by our sides, we often end up photographing one another. I shot these two images of Steve in St. Jacobs, Ontario inside an old tunnel used for the Mennonites to travel through with their horses back in 2006. We spent quite a few nights at this tunnel, experimenting with daylight, evening and pitch black conditions.

tunnel-portrait

tunnel-night

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